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Vector vs Raster: What’s the Difference (and Why Should You Care?)
When we talk about logos or image files, you might hear the terms “vector” and “raster.” If you’re unsure what they mean, here’s a simple explanation to help you understand the difference and why it matters for your brand. Raster Graphics (Pixel-Based) Raster images are made from pixels – tiny squares of colour that form a picture. If you zoom in close enough, you’ll start to see the little blocks that make up the image. Common raster file types: JPG, PNG, GIF, TIFF Best for:
Nov 62 min read


Logo Wars: Wordmark vs Icon Mark vs Combination Logo
What Is a Wordmark, Icon Mark, or Combination Logo? Your logo is one of the most important elements of your brand identity — it’s often the first thing people notice and the symbol they’ll remember long after visiting your website or seeing your product. But not all logos are created the same. There are three main types of logo styles that brands commonly use: wordmarks , icon marks , and combination logos . Understanding how each works can help you choose the best direction
Oct 283 min read


How do I add a HTML email signature to Outlook & Gmail
Outlook A) New Outlook for Windows (the one that looks like Outlook on the web) Open Outlook → click the gear (⚙️) in the top right → Mail → Compose and reply . Click + New signature and give it a name. Open your signature.html in a web browser (Chrome/Edge). Drag to select the rendered signature only (not the whole page background), then Copy (Ctrl/Cmd+C). Back in Outlook’s signature editor, Paste (Ctrl/Cmd+V). Choose it as the default for New messages/Replies if yo
Oct 212 min read


Serif vs Sans Serif: Understanding the Difference and How to Use Them Together
Typography is one of the most powerful tools in design. The fonts you choose can completely change how your message is received — they evoke emotion, create atmosphere, and guide the reader’s eye. One of the fundamental distinctions in typography is between serif and sans serif fonts. Let’s explore what they are, how they differ, and how you can combine them effectively in your designs. What’s the Difference Between Serif and Sans Serif? The word serif refers to the small
Oct 203 min read


What Is a Responsive Website (and Why It Matters in 2025)
Introduction Have you ever opened a website on your phone, only to find yourself pinching and zooming just to read the text? That’s the opposite of a responsive website. In today’s digital world — where more than 60% of web traffic comes from mobile devices — having a responsive website isn’t just nice to have; it’s essential. Whether you’re a business owner, a marketer, or a designer, understanding what makes a website responsive will help you create better digital experien
Oct 132 min read
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