tocacreative

What Is the Difference Between RGB and CMYK? If you’ve ever sent artwork to print and been surprised by how the colours looked, or wondered why designs appear brighter on screen than on paper, the answer often comes down to RGB vs CMYK . These are two different colour modes used for different purposes. Understanding when and why to use each one is essential for keeping your brand colours consistent and professional across digital and print. Let’s break it down in simple terms. What Is RGB?...

When we talk about logos or image files, you might hear the terms “vector” and “raster.” If you’re unsure what they mean, here’s a simple explanation to help you understand the difference and why it matters for your brand. Raster Graphics (Pixel-Based) Raster images are made from pixels – tiny squares of colour that form a picture. If you zoom in close enough, you’ll start to see the little blocks that make up the image. Common raster file types: JPG, PNG, GIF, TIFF Best for: Photos Website...

What Is a Wordmark, Icon Mark, or Combination Logo? Your logo is one of the most important elements of your brand identity — it’s often the first thing people notice and the symbol they’ll remember long after visiting your website or seeing your product. But not all logos are created the same. There are three main types of logo styles that brands commonly use: wordmarks , icon marks , and combination logos . Understanding how each works can help you choose the best direction for your brand’s...